1417 FRENCH BISTRO
“NEIGHBORHOOD RESTAURANT & BAR”
SERVICES: MENU & LOGO REBRAND
1417 is a French Bistro tucked away on South 1st St. in Austin, Texas. Opening in 2021, 1417 immediately started gaining the attention of Austin and receiving rave reviews from TexasMonthly, Tribeza, Thrillist, and more. Offering a tasteful & elegant ambience to match its impressive & flavorful menu, “lounging here is an easy, breezy way to spend any night of the week.”
Primary + Secondary Logo
Owner, Alison Welsh came to me with an exciting idea during their 2022 rebranding of 1417. She was interested in adding illustrations to the menu, giving the logo a fresh look, and defining the restaurants brand colors and fonts. Inspiration for the illustrations of the new menu came from items found around the restaurant and are designed to be realistic, while also having a hand-drawn feel using a minimal palette. The logo reflects the simplicity and elegance of the restaurant with an individual characteristic.
Illustration of smoked gin and tonic.